What If We’ve Been Overlooking the Real Catalyst for Innovation?
Written By: Denitresse Ferrell - Founder & CEO, Culture Refinery
When we think about innovation, we tend to look toward vision, strategy, the big picture, and even the competition.
But what if the real spark lives elsewhere? It isn’t at the top or in a tool; it’s in the leaders who are right in the thick of it and translate change into action every single day.
At this year’s NC TECH Leadership Summit, I’ll highlight the role middle managers play in shaping cultures where team members want to stick around, are encouraged to take bold risks toward innovation, and are empowered to perform at a high level without burning out.
This won’t be another “managers need better communication skills” conversation. During our time together, we’ll explore what really drives agility and reinvention in fast-moving, people-driven organizations.
A Quick Thought Before the Session
If you lead other leaders, ask yourself: “Do my managers have the clarity and permission to lead with confidence, or are they consistently taking a reactive approach?”
When a manager is grounded in their strengths, connected to purpose, and clear on what good leadership looks like in their organization’s context, they become an engine for trust, innovation, and performance within their teams.
When middle managers are unsupported, even the most effective strategies can stall.
In the session, I’ll share real stories and practical insights to help you:
- Spot the hidden gaps that slow down performance and speed up burnout
- Create the kind of psychological safety that makes space for innovative risk-taking and taking ownership
- Reframe middle managers as culture carriers, not just task drivers
You may not need a major overhaul, but you do need to recognize the leverage you’ve got sitting right in the middle.
Let’s talk about how to unlock it.
Tune into the talk, “The Missing Link in Innovation: Why Middle Managers Hold the Key to Thriving Team Culture, Retention, and Reinvention.” I’m excited to see you there.
Denitresse Ferrell
Founder & CEO, Culture Refinery
Continue the conversation with Denitresse at our 2025 Leadership Summit hosted by NC TECH along with our Board of Directors and Advisors.
The Missing Link in Innovation: Why Middle Managers Hold the Key to Culture, Retention, and Reinvention
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