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NC TECH Member Spotlight

Wireside Communications
HQ Location: Boston and Richmond
Industry Type: Public Relations

Founded in 2004 by Joya Subudhi, Wireside Communications® was revitalized in 2020 through a strategic partnership with RJ Bardsley, an industry veteran. This award-winning agency specializes in strategic communications, marketing, and public relations for both consumer and B2B tech sectors, offering a comprehensive suite of services tailored to meet our clients' business objectives.

What problem(s) are you currently solving for your customers?  

At Wireside, we excel in navigating the complexities of reputation management, enhancing brand awareness, and fostering robust media relations. Our team is dedicated to crafting bespoke strategies that ensure our clients stand out in their respective markets, thereby driving mutual success.

Tell us about some future plans for your organization.

Wireside is poised for strategic expansion, aiming to enhance our service offerings and team capabilities. This growth is focused on sustaining our commitment to delivering unparalleled results for our clients as they navigate the evolving tech landscape.

Why is North Carolina a great place to do business?

North Carolina's vibrant pro-business climate and its recognition as 'The Research Triangle' make it an ideal location for innovation-driven businesses. The synergy between the state's quality of life, its proximity to leading research universities, and a thriving tech ecosystem offers a unique advantage for companies like ours.

How can NC TECH members get involved with your company?

NC TECH members interested in elevating their brand and navigating the complex tech landscape can partner with Wireside for strategic communication solutions. From reputation management to messaging, our team is ready to help share your story with the wider tech community. Contact us at for more information.

Interested in submitting a piece for the NC TECH blog?

The Take 5 series features brief 5 question interviews with leaders who are making an impact within their organization and in the community. The interviews are shared in the monthly e-newsletter, blog and through social media.

Visit our Marketing Toolkit page for a submission form. Questions? Contact Rachel Kennedy.