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Bring the Future into Focus using Strategic Foresight (Webinar)

July 10, 2020

COVID-19 has created an environment where the next six months are as uncertain as the next six years. As organizations attempt to navigate this new normal, teams need a new approach to anticipate, understand, and respond to rapidly changing market conditions and consumer behavior.

Strategic foresighting tools are useful when uncertainty is high and prediction is impossible. As businesses prepare for a post COVID-19 world, incorporating strategic foresighting methods into their innovation and strategic planning cycles can help identify emerging opportunities and threats.

During the workshop, we'll introduce participants to the power of strategic foresighting. We'll highlight foresighting's application to consumer insights research and innovation planning, and discuss early signals into drivers of change that are shaping a post-COVID world.

Participants will understand how they can use foresighting to: 

  • Recognize forces shaping our post-COVID world
  • Move beyond traditional strategic planning methods,
  • Prepare for increasingly complex futures, and
  • Uncover growth opportunities or define technology investments to outperform the competition. 

About RTI Innovation Advisors

RTI Innovation Advisors delivers market, technical and user insights, builds teams’ capacity, and accelerates technology to market - all to help clients create products and services that have meaningful business and human impact. For over 50 years we’ve worked with innovation-driven organizations—Fortune 500 companies, government agencies, and global foundations—to produce sustainable results. Our clients choose us to solve their most complex business challenges because we know what works.

As a business unit of RTI International – a global research institute – RTI Innovation Advisors has access to experts in a range of technologies and leaders with extensive industry experience. In addition, we have a deep understanding of the innovation challenges facing organizations across industries, from consumer goods and services to food, water, and health care. 

Who Should Attend

Innovation leads, corporate strategy leads, executives revising corporate vision or strategy, business unit leads, planning teams, corporate executive teams.

About the Presenter

Profile photo of James Redden

Jim Redden
Innovation Advisor, Strategic Foresight Practice Lead
RTI Innovation Advisors

With over 10 years of industry and innovation experience, Jim Redden specializes in front-end-of-innovation strategy, strategic foresight and road mapping, trend-spotting and scenario planning, innovation process, and opportunity identification. He has worked extensively at the intersection of innovation and emerging trends in intelligent systems (Artificial Intelligence, Machine Learning, IoT, etc.) and helps organizations formulate agile strategies and digital transformation roadmaps.

Leveraging an earlier career in education, Mr. Redden advises clients on projects involving capacity building, facilitating innovation workshops, design sprints, and innovation labs. As a certified design thinking instructor, Jim has led numerous workshops in that domain, and developed innovation and technology commercialization capacity building programs for  corporations across the United States and universities in the Philippines, El Salvador, and Saudi Arabia.

Having worked as an engineer and educator, our clients appreciate the diverse perspectives Jim brings to his work. A podcast connoisseur, whitewater rafting enthusiast, and Cincinnati native, Jim received a B.S. in Chemical Engineering from the University of Notre Dame.

Date and Time

Friday, July 10
10 - 11 AM

Recorded webinar



This webinar is FREE but registration is required. Registrants will receive call-in info upon registration.


*To see if your employer is a member of NC TECH, visit our MEMBER DIRECTORY. 
Interested in membership? Contact our Membership Team at 919.856.0393 or email to learn more about NC TECH.




Interested in sponsoring a future workshop? Contact Tracy Sternberg for more information about the benefits of sponsorship.



Host Sponsor