Modern Day Media: Working With Journalists and Other Influencers

In today’s world, those who influence buying decisions are a bit different than who they were two decades ago.  Now there are reporters who appear on the pages of online and printed publications, and most have a strong social media presence.  Every day these influencers are inundated with press releases, media alerts and marketing materials from organizations like yours.

Is your company working with these influencers in the most effective manner?  How can your company break through the clutter of all the marketing noise out there?

Here is your chance to hear what those influencers want, need and care about most.


  • Who are the technology influencers?
  • What is the best way to reach them?
  • What should companies know about working with the media, with bloggers?
  • Consumers are looking for “genuine” dialogue – who can they trust?
  • How influencers learn about companies/products/services?



RJ Bardsley
Chief Strategist, Global Technology Practice, Racepoint Global 


Taylor Martin
Freelancer covering tech/auto/outdoors for places like CNET, Men’s Health

Rick Smith
Publisher/Editor, WRAL Tech Wire

Neal Robbins
Publisher, North State Media

Date and Agenda

July 19, 2018
8:30 am – 10:30 am 

  • 8:30 am – 9:00 am: Registration & Networking
  • 9:00 am – 10:30 am: Program
  • 10:30 am: Adjourn


Research Triangle Foundation

Archie K. Davis Convention Center
12 Davis Drive
RTP, NC  27709
Map & Directions


This event is open to NC TECH members and non-members.




Fine Print: All registrations to NC TECH events are final and non-refundable.  Refunds will only be offered if the event is canceled.  Registrations are transferable to another qualified guest.  Please contact NC TECH at 919.856.0393 to request such a transfer.


To see if your company is a member, view NC TECH member directoryContact Carol Zimmerman to learn more about membership and join today!

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